A Scorching Case of RENO ENVY

RENO ENVY is all about the attitude baby. Just look at this place. It's where California style runs smack (and crack) into the Great Basin high desert. Look up. Those are mountains. The Sierras and they're cool man. We've got the Truckee River running through downtown Reno on a whiskey soaked neon Saturday night. It's low riders and muscle cars jockeying for position on Virginia Street. That's when the party gets started, but this town is 24-7, so hang on to your hat (oh yeah, hats. RENO ENVY's got lots of hats. We sell hats, shirts and other cool schwag, so check out our product page).

RENO ENVY’s about pride and pioneering spirit. It’s about reverence for the past and an irreverent celebration of individuality. It’s about personal expression with an edge. It’s a misfit culture with it’s own set of values. Cocktails? Keno? It’s about good times in God’s country. Go ahead and do it. Nobody’s looking, and even if they are, who cares?